For Township Customers: Mr Price Launches Container Store
No-frill fast-fashion retailer, Mr Price is testing smaller format stores in a bid to get closer to where its shoppers live. The new stores are built in containers, and resemble Shoprite’s USave ekasi container shops which were launched in townships around South Africa three years ago.
You may also like: A 7-Step Guide to Losing Weight Without “Dieting”
Mr Price has taken it upon themselves to become more accessible to their customers. The group launched its first container store in Illovo town in Ethekwini, KwaZulu-Natal. By doing this, Mr Price will gain greater access to the growing township economy. According to Matthew Warriner, Mr Price’s head of corporate communications, he says this will save their township customers time and money. It also means more employment opportunities for people in those communities.
The container, has the same catalogue as all other Mr Price stores. The store stocks a combination of ladies, men’s and kids merchandise and has the same fashion assortment found at its other stores of a similar size. The store has joined other major stores like Shoprite’s USave, which also launched container shops around various townships three years ago. Formal retailers have in recent years become increasingly eager to tap into the flourishing township economy, and have sought to entrench their presence in these neighborhoods.
See some the pictures: